Different men read different amounts, but all men should be willing to read in order to learn.
Reading is not only for entertainment, but for contemplation. Because it can be a slower form of getting information than a video, it forces you to take your time which can leave a lot of your mind unused. This encourages you to fill the unused "empty space" with contemplation, specifically in the application of what you read.
So when you read, keep in the back of your mind the intention of working out how to do something useful with your new knowledge. This will lead to you being a better man, and being more productive.